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MPs Warn BBC Ads Could Hit Channel 4 as Licence Fee Review Advances

Ministers signalled priorities of affordability, independence, sector stability during a Westminster Hall debate.

Overview

  • The Government’s consultation on BBC funding is under way, with a green paper outlining targeted online ads, possible full advertising across BBC platforms, and a phased subscription starting with archive content.
  • Former culture secretary Sir John Whittingdale told MPs the licence fee status quo is not viable and warned BBC advertising could devastate Channel 4’s ad income and damage ITV and commercial radio.
  • DCMS minister Stephanie Peacock said any changes must keep household costs down and preserve the BBC’s independence and public trust, stressing that no decisions have been taken.
  • Whittingdale said subscription is becoming technically feasible but noted many Freeview households cannot disable BBC channels, meaning any shift would take time.
  • The public consultation feeds into a White Paper expected in 2026, and the TV licence currently costs £174.50.