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MPRM Sues 42West Over Alleged 'Hostile' Raid of Senior Leaders, Clients

The filing claims a coordinated defection crippled a pending sale after key accounts left for the rival.

Overview

  • MPRM filed a multi-claim lawsuit in California state court on Sept. 19 alleging 42West poached roughly half its staff, clients and confidential materials.
  • The departures included executive vice presidents Sylvia Desrochers and Caitlin McGee, who had explored buying the firm before those talks fell apart.
  • MPRM says Desrochers emailed on Sept. 17 that Disney, NBC, National Geographic and others would move their business to 42West.
  • The complaint cites alleged misappropriation of trade secrets, including marketing plans, client lists and customer profiles, and seeks damages plus an injunction to bar their use.
  • MPRM says six major clients have terminated contracts and that its sale process has paused, while 42West has not been served and has not provided substantive comment.