Movie Theaters to Invest $2.2 Billion in Major Upgrades

Theater chains plan to modernize facilities with advanced technology and new entertainment options to attract more visitors.

The National Association of Theatre Owners (NATO) announced a $2.2 billion investment over the next three years to upgrade over 21,000 screens.
Upgrades will include laser projection technology, immersive sound systems, more comfortable seating, and enhanced food and beverage options.
Additional entertainment options like pickleball courts, ziplines, bowling alleys, and arcades will be introduced in some locations.
The investment aims to address declining attendance and competition from streaming services and home entertainment.
Theater chains involved in the initiative include AMC Entertainment, Regal Cinemas, Cinemark, Cineplex, Marcus Theatres, B&B Theatres, Harkins Theatres, and Santikos Entertainment.