Overview
- Moulin Rouge! played its final Broadway performance on Aug. 30 and grossed about $2.34 million in its closing week, the show's second-highest weekly take in its run.
- Producers credited Aaron Tveit's return for most performances in the final weeks with driving a spike in sales and pushing the show's average paid admission to $223.46, the highest of any production that week.
- The new play Paranormal Activity opened Aug. 25 at the August Wilson Theatre and posted a strong first-week result of $735,747 while playing to roughly 99 percent capacity.
- Across the 26 shows reporting for the week ending Aug. 30 Broadway grossed $25.75 million, down about 4 percent from the prior week and about 16 percent from the same time last year.
- Industry observers say producers are relying on concentrated tactics—premium pricing, star returns, final-week pushes and targeted promotions—to offset late-summer softness and a season-to-date shortfall, and several shows have announced upcoming closings that could deepen near-term revenue pressure.