Overview

• Jess North, a 20-year-old with a peanut allergy, died in 2021 after unknowingly consuming a contaminated ready meal she had eaten safely before.
• Her mother, Maxine North, has become an advocate for allergy awareness, raising funds and driving local initiatives like EpiPen update alerts for allergy patients.
• Maxine is preparing for a charity abseil in July 2025 to support The Natasha Allergy Foundation and install emergency anaphylaxis treatment systems in public spaces.
• New trials in oral immunotherapy for peanut allergies show promising results, with 14 of 21 participants desensitized to peanuts after gradual exposure.
• Experts emphasize the importance of carrying updated EpiPens and highlight factors like allergen form and health status that can influence reaction severity.