Moët Hennessy Acquires Stake in Alcohol-Free Sparkling Wine Brand French Bloom

The investment marks Moët Hennessy's first foray into nonalcoholic wine, aligning with growing consumer demand for alcohol-free options.

Moët Hennessy has acquired a minority stake in French Bloom, a nonalcoholic sparkling wine brand founded by Maggie Frerejean-Taittinger and Constance Jablonski in 2019.
French Bloom uses a unique winemaking and dealcoholization process to create its organic Chardonnay and Pinot Noir sparkling wines.
The brand has rapidly expanded since its 2021 launch, now available in over 30 countries and recognized for its quality with awards in 2022 and 2023.
Moët Hennessy's investment reflects a strategic move to cater to the increasing number of consumers seeking high-quality, alcohol-free beverages.
The backing from Moët Hennessy is seen as a significant endorsement of the alcohol-free movement, which is particularly popular among Gen Z and health-conscious individuals.