Overview

• El Buen Fin 2025 will run for five days from November 13 to 17, marking the event’s longest edition.
• Eight in ten consumers plan to buy during the campaign, with 51% expecting to spend the same as last year, 24% to spend more, and 25% to spend less.
• Shoppers are more selective this year, as 40% say they will purchase only if they find a good deal and 76% plan to track prices up to three weeks in advance.
• Payments using reward points, bonuses and cashback have entered the top five methods for the first time, surpassing cash in store, as younger buyers show greater interest.
• About seven in ten plan to use both online and physical channels, with strong demand for technology, fashion, TVs/audio-video, travel and appliances, and rising interest in luxury, pet food, automotive and pharmacy.