Overview
- Nine in ten Russians say they will decorate their homes for the New Year, according to Avito’s 10,000-respondent poll.
- Eighty-five percent plan to put up a tree, with Rosgosstrakh reporting 63% prefer artificial options and Avito finding only about one in five intend to use a live tree.
- Households expect to spend around 4,500 rubles on décor, a level broadly aligned with retailers’ estimates that a basic set costs 4,000–6,000 rubles.
- More than half say they will use decorations passed down from older generations, underscoring the role of family tradition.
- Twenty-seven percent decorate alone and 48% do so with family or friends, while most plan to start one to two weeks before the holiday.