Overview
- An Eye Square survey for Germany’s consumer centers found 78% use supermarket apps, with 67% admitting extra purchases to unlock in-app offers over the past two years.
- Most users recognize the data trade-off, as 69% said they know personal and shopping data can be analyzed via these apps, with a further 26% partly aware.
- VZBV, led by Ramona Pop, urges bans on advertising profiles and manipulative design and insists that discounts must remain accessible without mandatory app use.
- A separate Bitkom poll reports 67% use at least one grocery app, with users averaging four retailer apps and most relying on digital coupons and loyalty cards.
- Receipt analysis by price portal Smhaggle indicates typical savings of about 1–2%, while critics highlight exclusion risks for people without smartphones.