Overview
- A OnePoll survey of 2,000 adults reported that 72% have used a toaster for foods other than bread.
- Thirty-eight percent said they experienced a 'toaster fail,' including blown fuses and food catching fire.
- One in 25 respondents tried cooking a steak in a toaster, and 7% reported attempting a burger.
- Respondents cited speed as the top driver (53%), with perceived convenience (31%), confidence (33%) and experimentation (10%) also noted.
- Ginsters commissioned the research to coincide with the launch of its toaster‑ready Pastry Toastie, marketed as hot in about four minutes, with coverage also publishing a ranked top‑20 of unconventional items.