Overview
- A Bahlsen-commissioned survey of 2,000 Britons reported on August 4, 2026 found 78% said they did not know which foods belong in the fridge and many turn to online searches for guidance.
- The poll found kitchen disputes are common, with two thirds saying they argue with a partner about storage about twice a month and many recalling being corrected by family.
- Respondents singled out bananas, potatoes, avocados, bread, jam, lemons and honey as frequent sources of confusion over whether they belong in the fridge or the cupboard.
- Food storage expert Kate Hall said some items people leave in cupboards benefit from cooler storage — for example nuts, crisps, some chocolate biscuits and wholemeal flour — while tomatoes, bread and sweet potatoes lose flavour and texture when chilled.
- Bahlsen used the findings to promote chilled eating for its biscuits, with a company spokesperson advising that chilled Jaffa Cakes be removed from the fridge about three minutes before eating to soften the chocolate slightly.