Overview
- Burberry launched its 'Escape to the Countryside' campaign on Wednesday with 20‑year‑old Moses Martin starring as he models spring looks and house‑check accessories from the brand's fall 2026 offering.
- The campaign was shot by Chris Rhodes, directed in video by Martin Senyszak, frames scenes through open car windows and ends at Deene Park in Northamptonshire to evoke a British road‑trip.
- The campaign video features 'For Hire' by Moses's band People I've Met, integrating his music into the film and reinforcing the road‑trip soundtrack concept described by Burberry chief creative officer Daniel Lee.
- Moses appears alongside established models Edie Campbell, Nora Attal and Sang Woo Kim and wears pieces including a checked backpack, polos and water‑resistant outerwear tied to the season's styling.
- The debut extends a family pattern of fashion and entertainment work—Apple Martin has modeled for labels like Chloé—and may broaden Moses's public profile across music and fashion while boosting Burberry's seasonal product push.