Overview
- Moschino confirmed on Sunday that Loris Messina and Simone Rizzo are its new co-creative directors, effective immediately.
- They replace Adrian Appiolaza, who left the role on Friday after two and a half years, and will present their first Moschino collection in September 2026 at Milan Fashion Week.
- The pair built Sunnei from 2014 into a cult Milan label known for playful, theatrical shows such as mock auctions, audience scoring and crowd-surfing, and they have said they admire founder Franco Moschino’s satirical approach.
- Aeffe, Moschino’s parent company, disclosed the brand’s insolvency in May and named a new general manager in early June, so this creative hire also serves as a public signal to potential buyers and creditors while a preliminary offer from Oxy Capital remains in due diligence.
- The appointment creates a near-term test: Messina and Rizzo must translate viral, experimental staging into commercially viable collections and renewed market confidence when they debut in September, a result that could affect Aeffe’s restructuring and staff still coping with last year’s mass layoffs.