Overview

• A Chronicle Live reporter visited six UK chains on October 15 to compare in-store bakeries at Lidl, Morrisons, Sainsbury's, Marks & Spencer, Asda and Aldi.
• The ranking placed Morrisons first, followed by Sainsbury's, Lidl, Asda, M&S and Aldi in last place.
• Morrisons was credited with an extensive selection and strong value, including well-priced chilled desserts and standout pastries.
• Lidl was noted for budget appeal and high bakery sales cited from Grocery Gazette, Asda's in-store issues were referenced from Which?, and Foodie reported many Aldi stores lack fresh bakery counters.
• The assessment reflects one journalist's observations at specific branches, so availability and quality may differ across locations.