Overview
- VusionGroup has been contracted to supply and install the digital labels across Morrisons’ entire supermarket estate.
- The rollout is scheduled to start in early 2026, replacing paper shelf-edge tickets.
- Morrisons says the labels will link with shelf-edge cameras to flag product gaps and accelerate replenishment.
- The project includes upgrades to in-store Wi‑Fi plus integration with e-commerce systems to support more accurate online picking.
- The retailer claims this is the first full-estate deployment by a large UK supermarket, while VusionGroup calls the partnership a milestone in its 2027 roadmap.