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Morrisons Rolls Out Pre-Packaged Meat Scheme to 60 Stores

The overhaul supports cost reduction by replacing traditional butcher counters with self-service meat displays under the Morrisons Magic programme

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Overview

  • Morrisons has introduced pre-packaged meat in 60 UK supermarkets as part of its in-store modernisation drive
  • The company plans to extend the new flatbed display model to 100 stores by the end of 2025 to speed service and cut labour costs
  • This shift follows the closure of 35 meat and 35 fish counters along with 17 Daily stores, 52 cafés, 18 Market Kitchens and 13 florists
  • Customers retain access to custom cuts on request as butchers remain available to assist beyond the self-service option
  • Chief Executive Rami Baitiéh said the changes are vital to rejuvenate Morrisons and focus investment on the areas customers value most