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4h ago

Morrisons Rolls Out App to Track Shelf-Stacking Speeds in Stores

The tool reflects a push for tighter in-store efficiency under pressure from faster-growing discounters.

Lidl is taking market share from Morrisons and threatening to assume the British group’s spot as the UK’s fifth-largest supermarket chain
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Overview

  • Store managers can now monitor in near real time how long employees take to get products onto shelves and compare performance against set timings.
  • Morrisons says the app is designed to support fair hours allocation, recognise strong performance, and highlight where coaching or training is needed.
  • The system shifts measurement from quarterly head-office reports to live, store-level oversight of shelf-replenishment tasks.
  • Reporting notes the move intensifies staff monitoring at the private equity-owned grocer as it works to revive performance under chief executive Rami Baitiéh.
  • The rollout comes as Lidl closes in on Morrisons’ market share at 8.3% versus 8.4%, alongside recent price cuts on about 650 items and earlier cost-saving measures.