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Morrisons Rolls Out App Letting Managers Track Shelf-Stocking Speeds

The move reflects a push to tighten operations under pressure from discount rivals.

Overview

  • The manager-facing system records how long employees take to replenish shelves and provides live comparisons against allotted times.
  • Morrisons says the tool is intended to support fairer hours allocation, recognise strong performance, and identify colleagues who may need coaching or training.
  • The approach shifts time-and-motion monitoring from quarterly head office data to real-time visibility for store managers.
  • The initiative lands as the chain works to improve availability and productivity, with Worldpanel data showing Morrisons at 8.4% market share versus Lidl at 8.3%.
  • Recent moves include cutting prices on about 650 everyday items by an average of 18% for four to eight weeks, following earlier steps to refocus store-floor staffing.