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Morrisons Limits Stockroom Access to Enhance Customer Service

From August, Morrisons will bar all but authorised delivery or online-order staff from stockrooms to boost shelf attendance.

Overview

  • The move is aimed at cutting idle time by ensuring employees spend more hours restocking shelves and helping customers rather than working in backrooms.
  • Morrisons attributed a 4.2% rise in first-quarter sales to £3.9 billion to its focus on value pricing and expanded loyalty rewards.
  • The retailer added £58 million in cost savings this quarter, pushing toward its target of £1 billion of cuts by the end of its 2026 financial year.
  • Customer satisfaction climbed to 79.1 in the UK index, its best score since 2018, although it still trails larger rivals such as Tesco and Aldi.
  • Trials of revamped store layouts, including farm-shop counters and pre-packaged meat displays, are underway to drive operational agility and in-store experience enhancements.