Overview
- Morrisons announced on Thursday, November 12, 2026 that a ‘shop to light’ feature is live in more than 270 stores, letting More Card users locate products by making the matching electronic shelf label flash magenta.
- Customers open the Product Finder on the More Card app, search for an item, confirm their aisle and choose “flash price label” to make the in-store digital label light up and show the product’s exact shelf position.
- The system runs on electronic shelf labels installed by Vusion, a partner on the rollout, and those labels also support automated price updates to improve pricing accuracy and speed store operations.
- Morrisons says the feature is aimed at speeding shopping in high-density aisles such as herbs, spices and sauces and at easing visits during busy periods like the run-up to Christmas.
- Retail context: Morrisons presents the move as a UK supermarket first for this customer-facing use of ‘shop to light’ technology, though similar systems are already in use in the United States and wider rollout could change in-store workflows and staff tasks.