Overview

• From July 28, hundreds of promotional products in daffodil yellow packaging have appeared in stores and online through August 28, with a share of each sale pledged to Marie Curie.
• One in four baskets, trolleys, café chairs and parking spaces at Morrisons outlets have been repainted yellow to highlight that 25 percent of UK residents die without adequate end-of-life support.
• The More Card app now lets members convert points into donations to Marie Curie at a rate of 1,000 points to £1, broadening customer fundraising options.
• August fundraising events include the sale of a limited-edition Marie Curie Bag for Life, a branded grocery delivery van tour, in-store volunteer collections and charity awareness activities.
• The initiative builds on £2.6 million raised since November 2024 and aims to reach £15 million by October 2027 to help close the palliative care gap.