Overview
- Morrisons quietly launched on Sunday three filled milk-chocolate bars — Custard Cream, Jaffa Orange and Peanut Butter & Jelly — priced at £2 for a 165g bar and listed as "luxury" on its website.
- Food bloggers and reviewer accounts on TikTok and Instagram quickly posted taste tests that amplified interest, with Minstrel Munches calling the Custard Cream "10 out of 10."
- Reviewers noted the bars are chunky and built from thick layered fillings rather than simply flavoured chocolate, and an Instagram review gave the Jaffa Orange a 7.5/10 while warning the gooey centre can get very messy.
- The Peanut Butter & Jelly variant is marked limited edition and all three bars are available in stores and to order online, a combination that could prompt rapid sell-outs in some locations.
- The launch fits a wider supermarket trend of low-price premium labelling and novel flavours and shows how influencer-led clips can quickly drive short-term demand and footfall for new grocery items.