Overview
- From September 17, more than 400 new fresh and chilled products roll out in stores and on morrisons.com, with some reports citing around 500 items.
- A new ultra‑premium own‑brand tier, The Best Signature Collection, debuts with distinctive gold packaging and refreshed in‑store displays.
- An exclusive partnership with Harry Ramsden's brings branded fish-and-chip staples such as battered cod, haddock, plaice, scampi, fishcakes, mushy peas, curry sauce and gravy.
- A £10 Harry Ramsden's meal deal offers one main and two sides with a claimed saving of up to 23% versus buying items individually.
- The reset also adds festive lines, a new desserts selection and a 'Meals for Tonight' lineup, which Morrisons executives describe as focused on quality, convenience and value.