Overview

• Morrisons officially launched the AI-powered Product Finder across its mobile app on July 9, enabling shoppers to locate items down to the aisle in real time.
• The tool processed over 50,000 searches per day during its Easter pilot, demonstrating its capacity to handle peak demand.
• Developed entirely by Morrisons’ in-house data science team, the system uses Google Cloud’s Vertex AI with Gemini models to interpret queries and Cloud Run with BigQuery to match products to store layouts.
• Users can enter natural-language requests, including typos or vague descriptions, and receive precise aisle locations tailored to each store’s layout.
• Industry insiders view the rollout as part of a broader push by UK grocers to adopt AI solutions for customer experience and security after recent third-party cyber breaches.