Overview

• From July 31, Morrisons has transformed one in four baskets, trolleys, café chairs and parking spaces into daffodil yellow as part of its 'Every Pack Gives Back' campaign.
• Yellow packaging on household brands including Innocent Orange Juice, Pampers Nappies and Soreen Malt Loaf will direct a share of sales to Marie Curie’s palliative care services.
• Building on £2.6 million raised since November 2024, the campaign’s online phase begins on August 4 and will run through August 28 with a £15 million target by October 2027.
• Customers can convert More Card loyalty points into donations via the app or website, with 1,000 points equating to £1 for Marie Curie.
• Additional fundraising includes a special edition Bag for Life, a Marie Curie-branded delivery van, volunteer-led collections and in-store events.