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Morrisons Launches £10 Premium Dine-In Deal That Underprices Rivals

The grocer frames the time-limited offer as a value play to help cost‑conscious shoppers.

Overview

  • The Best dine-in promotion offers a starter, main, side and dessert for £10 in stores and online until October 5.
  • Coverage reports the price is £5 lower than comparable dine-in offers at Tesco and Sainsbury’s, with Waitrose and M&S charging £15.
  • Morrisons says this is its first premium dine-in deal outside its usual Valentine’s promotion.
  • Menu choices span premium items such as mussels, tempura king prawns, ranch steak, pies, cannelloni, triple-cooked chips and panna cotta.
  • The move follows a trading update citing 3.0% like-for-like Q3 sales growth and recent price cuts on 650 items plus over 400 new product launches.