Overview

• Morrisons launched Donovan’s Dubai Chocolate Style Country Cream Liqueur on June 17 at £7 for a 70cl bottle
• The Food Standards Agency warned on June 12 about unlabelled allergens and banned additives in some Dubai-style chocolate items and is sampling products for compliance
• Supermarkets from Lidl to Sainsbury’s have introduced Dubai Chocolate bars, spreads and liqueurs as retailers compete to meet customer demand
• High demand has prompted purchase limits, including a three-jar cap on Lidl’s chocolate spread and a two-bar restriction at Waitrose
• Morrisons’ earlier Dubai Chocolate cake bar, priced at £4, drew mixed feedback from shoppers when it debuted earlier this year