Overview
- Price cuts took effect on January 2 across roughly 2,200 supermarkets nationwide and on the Morrisons website.
- The reductions cover fresh produce, meat and fish, frozen staples, cupboard essentials, and household goods from major brands including Kellogg's, Nestlé, Birds Eye, Fairy and Pampers.
- Illustrative drops cited by outlets include Tenderstem broccoli from £2 to £1.50, Birds Eye 10 Fish Fingers from £3 to £1.50, Fairy dishwasher tablets from £11.50 to £5.75, Pampers nappies from £11 to £3.50, and Cheerios from £3.50 to £2.50.
- Morrisons says all reduced prices are clearly marked in-store and online to help shoppers spot savings.
- The company frames the move as part of a broader value strategy and notes earlier festive veg offers were developed with UK farmers without cutting prices paid to producers.