Overview

• The changes take effect Monday, 8 September, across all Morrisons UK stores and online.
• The cuts cover everyday staples including chicken breast fillets, fresh vegetables, olive oil, rice, pasta, toilet rolls, laundry pods, and seasonal items like soups and cold and flu tablets.
• Morrisons is supporting the promotion with a nationwide campaign across TV, print, digital channels, and in-store signage.
• Shoppers will also see weekly featured offers, including Oyster Bay Sauvignon Blanc at £7.50, Kenco Coffee 200g at £6.50, Tetley Original Teabags 400s at £6.50, and a Bordeaux at £6.
• The move follows ONS analysis showing the lowest-earning households saw living costs rise 4.1% between April and June, which the retailer cites as the pressure it aims to address.