Overview

• The reductions take effect today across UK stores and online.
• Discounted items range from chicken breasts, fresh vegetables and pasta to olive oil, laundry pods and toilet tissue.
• Sample reductions reported include olive oil 250ml falling from £3.30 to £2.80 and a 9-pack of toilet tissue dropping from £3.60 to £3.
• Morrisons frames the move as helping shoppers stretch budgets in the run-up to Christmas.
• The retailer is supporting the offer with a national campaign across TV, print, digital and in-store signage, alongside separate weekly deals on items such as wine, coffee and tea.