Overview
- The price cuts took effect on January 2 and cover fresh produce, meat and fish, frozen items, cupboard staples and household goods.
- Big-name brands feature in the reductions, including Kellogg’s, Nestlé, Birds Eye, Fairy and Pampers.
- Examples include Fairy dishwasher tablets dropping from £11.50 to £5.75, Pampers nappies from £11 to £3.50, and Birds Eye fish fingers from £3.00 to £1.50.
- Pricing and customer director Alex Paver said the initiative is meant to make weekly shops more affordable in January.
- Morrisons says the rollout follows recent farmer-collaborative offers such as its festive vegetable deals that protected farmgate prices.