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2d ago

‘Morning Joe’ Stays Put as MSNBC Rebrands to MS NOW

The cohosts say the program remains the same because its identity comes from its longtime team.

MSNBC 'Morning Joe' hosts Joe Scarborough and Mika Brzezinski are interviewed by philanthropist and financier David Rubenstein during a Harvard Kennedy School Institute of Politics event in the McGowan Theater at the National Archives July 12, 2017 in Washington, DC. Scarborough and Brzezinski, who are engaged to be married, were recently attacked by President Donald Trump on Twitter, where he called the hosts 'Psycho Joe' and 'low I.Q. Crazy Mika,' among other personal insults.
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Mika Brzezinski and Joe Scarborough attend Forbes x Know Your Value 50 Over 50 on December 15, 2021 in New York City.

Overview

  • The rebrand took effect on Nov. 15 after a corporate shift that moved several NBCUniversal channels to Versant, with MS NOW describing a hyper-focused, cost-effective newsgathering model.
  • Channel lineups and time slots remain the same, and Morning Joe continues to air weekdays at 6 a.m. ET on the rebranded network.
  • Mika Brzezinski and Joe Scarborough say the show “doesn’t change” as long as their on- and off-air “family” remains intact.
  • The pair point to their nearly two-decade partnership—cohosting since 2007 and marrying in 2018—as a stabilizing force for the program.
  • Scarborough launched a weekday newsletter, The Tea Spilled By Morning Joe, on Oct. 28 and plans digital town halls and Q&As to extend the show’s reach.