Overview
- La mañana con Moria premiered Monday at 9:00 on El Trece, introducing a magazine format that blends current affairs, entertainment, health and debates with a mixed panel of journalists and show figures.
- Graciela Alfano served as the first on‑air guest and closed the debut by recreating a televised kiss with Casán, a moment that quickly trended on social platforms.
- Audience data cited across outlets showed averages around 1.9–2.6 points with peaks near 3.2–3.4, placing the debut close to but behind Telefe’s A la Barbarossa, which notched roughly 3.4–4.2 at comparable times.
- Marcelo Tinelli had been lined up as the inaugural guest but withdrew shortly before air for personal reasons, according to reporting, and Casán on‑air urged him to address his current situation.
- El Trece positioned the launch as part of a broader morning refresh that moved Mujeres argentinas off the slot and reassigned María Belén Ludueña to an afternoon magazine.