Overview

• Morgan Stanley reiterated an Overweight rating on September 29 and raised AppLovin’s price target to $750 from $480.
• The firm said the company’s self-serve AXON Ads Manager for non-gaming advertisers is likely to be the most important proof point yet for scalability outside gaming.
• Analysts believe a successful AXON launch would demonstrate the ability to tap billions of dollars in non-gaming ad spend.
• The coverage highlights AppLovin as a leading AI-powered marketing platform.
• AppLovin is listed among AI stocks that investors are watching closely, reflecting heightened interest in its adtech trajectory.