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Morgan Stanley Explores Retail Crypto Trading on E*Trade for 2026

The banking giant is reportedly in early talks to partner with crypto firms as regulatory shifts encourage institutional moves into digital assets.

Morgan Stanley plans to introduce crypto trading on E*Trade.
Morgan Stanley offices (Sven Piper/Unsplash)
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Overview

  • Morgan Stanley is planning to introduce spot cryptocurrency trading on its E*Trade platform, targeting a 2026 launch, according to reports.
  • The bank is reportedly considering partnerships with established crypto firms to develop the infrastructure needed for the platform.
  • Internal discussions gained momentum following regulatory rollbacks under President Trump, which have eased restrictions on crypto services.
  • This initiative could intensify competition between traditional financial institutions and crypto-native exchanges like Coinbase and Kraken.
  • Bitcoin prices surged to their highest levels since late February following reports of Morgan Stanley's potential entry into retail crypto trading.