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Morgan Stanley Explores Retail Crypto Trading on E*Trade for 2026

The banking giant is reportedly in early talks to partner with crypto firms as regulatory shifts encourage institutional moves into digital assets.

Overview

  • Morgan Stanley is planning to introduce spot cryptocurrency trading on its E*Trade platform, targeting a 2026 launch, according to reports.
  • The bank is reportedly considering partnerships with established crypto firms to develop the infrastructure needed for the platform.
  • Internal discussions gained momentum following regulatory rollbacks under President Trump, which have eased restrictions on crypto services.
  • This initiative could intensify competition between traditional financial institutions and crypto-native exchanges like Coinbase and Kraken.
  • Bitcoin prices surged to their highest levels since late February following reports of Morgan Stanley's potential entry into retail crypto trading.