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Morgan Stanley Endorses 2%–4% Crypto Allocations for Client Portfolios

The bank frames Bitcoin as 'digital gold,' urging ETF-based exposure with periodic rebalancing rather than adding crypto to default model portfolios.

Overview

  • The Global Investment Committee set caps of 0% for preservation and income strategies, up to 2% for balanced growth, and up to 4% for opportunistic growth portfolios.
  • Advisers are told to gain exposure through exchange-traded products and to rebalance quarterly or at least annually to keep risk in check.
  • The guidance applies to roughly 16,000 advisers who oversee about $2 trillion in client assets across Morgan Stanley Wealth Management.
  • The report supports adviser discretion but stops short of inserting explicit crypto weights into the firm’s formal model portfolios.
  • Analysts estimate that broad uptake of the guidance could direct roughly $40 billion to $80 billion into Bitcoin.