Overview

• Guidance from the Global Investment Committee caps crypto at up to 4% for opportunistic growth portfolios and up to 2% for balanced growth, with 0% for wealth preservation or income accounts.
• Advisors are urged to gain exposure through exchange-traded products and to rebalance quarterly or at least annually to keep risk in line with objectives.
• The recommendations reach roughly 16,000 Morgan Stanley advisors overseeing about $2 trillion in client assets.
• Analysts estimate the framework could channel roughly $40 billion to $80 billion into bitcoin if broadly adopted across the firm’s advised assets.
• Morgan Stanley plans retail crypto trading for E*Trade customers via a Zerohash partnership targeted for 2026, according to company disclosures reported by multiple outlets.