Overview

• Riddle’s TikTok showing her balancing on a stadium railing in heels with a drink on her head, captioned “U.S. Open final boss,” quickly topped roughly 300,000 views.
• Vogue profiled her courtside at the tournament, describing her as a fashion fixture whose presence draws new audiences, even invoking her as a 'first lady of American tennis.'
• Since beginning to date in 2020, she has been a front-row regular in Taylor Fritz’s box, and Fritz has credited her with helping his focus and steady rise.
• Her tournament content featured the US Open’s Honey Deuce in posts disclosed as a paid partnership with Grey Goose on Instagram.
• Riddle has responded to criticism of her visibility and political posts, reiterating in interviews that her goal is to make tennis feel accessible and engaging to younger fans.