Overview

• Riddle’s “squat and slay” video—balancing on a stadium railing in high heels with a glass on her head and captioned “U.S. Open final boss”—quickly exceeded 300,000 views across TikTok and Instagram.
• Vogue and Town & Country profiled her during the tournament, detailing her shift from Minnesota-raised Wagner College graduate and nonprofit marketer to fashion-forward creator documenting tour life.
• Fritz has publicly credited Riddle with helping his focus and results, and she remained a prominent figure in his box as he fell to Novak Djokovic in the quarterfinals, 6-3, 7-5, 3-6, 6-4.
• Her content strategy centers on making tennis more accessible to younger audiences through social platforms, fashion segments and behind-the-scenes vlogs that have built sizable followings.
• Riddle’s commercial footprint includes Grey Goose Honey Deuce promotions at Arthur Ashe, and outlet analyses peg her 2025 net worth in the $1.5–$2 million range, alongside continued debate over her outspoken political posts.