Overview
- Freeman said he is taking legal action against companies that replicated his voice without permission, calling the practice theft.
- He told The Guardian his lawyers are "very, very busy" and have identified "quite a few" offending instances.
- The actor criticized the fully synthetic performer Tilly Norwood, warning such creations displace real jobs, a stance echoed by SAG-AFTRA.
- By contrast, Michael Caine licensed his voice through ElevenLabs and Matthew McConaughey invested in and is using the firm's technology for approved projects.
- Experts and rights groups highlight a legal gray area for AI-generated likenesses, prompting calls for clearer rules on consent and compensation.