Overview
- Morena officially presented Jasmine María Bugarín as its state coordinator for Nayarit on Monday, Sept. 28, at a national event in Mexico City where party leaders announced multiple state coordinators.
- The national election commission said it applied a gender‑parity criterion that produced Bugarín’s selection even though internal surveys showed Héctor Santana as the top overall vote‑getter, and Santana publicly endorsed her at the ceremony.
- Bugarín is a senator on leave from the PVEM with prior experience as a federal and local deputy and in state public administration, and the PVEM had openly backed her since June.
- Morena’s coordinators lead the Comités de Defensa de la Transformación to build the coalition’s ground organization but do not equal formal gubernatorial nominations, and the party says it will publish full survey results as it advances toward 2027.
- The appointment also highlights coalition bargaining—PVEM now holds at least two coordinator posts including Quintana Roo—and could shape candidate contests and local mobilization in Nayarit and Sonora, where Lorenia Valles was also named coordinator for the 2027 cycle.