Overview

• Deputy Fernando Zárate is advancing a citywide measure targeting areas around the Estadio Azteca as well as schools, hospitals, clinics, transport stops, entertainment venues and other high‑attendance sites.
• The plan would bar all outdoor and transit formats for alcoholic beverages, including billboards, mupis, wall ads, public‑transport placements and bus‑stop displays.
• Morena frames the initiative as a public‑health step to curb excessive drinking during the 2026 World Cup and to protect children and adolescents from advertising exposure.
• Zárate cites local data linking alcohol to harm in the capital, including more than 2 million traffic accidents from 2016–2021 with about 101,000 tied to alcohol, 43,269 alcohol‑related injuries in 2023, and tens of thousands of medical attendances in 2024.
• The lawmaker expects pushback from alcohol and advertising interests and argues that mapping two‑kilometer buffers around key sites would leave little space for alcohol ads in public areas, while he contends ad limits could cut youth drinking rates.