Overview
- More than 240,000 votes across three rounds selected the Banff National Park panorama as the design.
- The plate includes Alberta’s provincial motto “Strong and Free” as part of the refreshed look.
- Reflective materials are incorporated to improve low-light readability and counter counterfeiting.
- Drivers may pay $28 for an early swap, receive the new plate at renewal at no extra cost, or keep their current plate if it remains in good condition.
- Alberta’s existing plate dates to 1984, and a government estimate reported by Juno News pegs administrative costs at $25,000 to $50,000 using internal resources.