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Moonvalley AI Launches Fully Licensed Marey Video Model for Filmmakers

After six months of closed trials under studio pilots, subscription plans with VFX-style controls aim to cut production costs without compromising on ethical licensing for professional productions.

LOS ANGELES, CALIFORNIA - NOVEMBER 03: SAG-AFTRA member Caryn West (C) and other members and supporters picket outside Paramount Studios on day 113 of their strike against the Hollywood studios on November 3, 2023 in Los Angeles, California. Contract negotiations between the actors union and the Alliance of Motion Picture and Television Producers (AMPTP) are continuing in the strike which began on July 14. (Photo by Mario Tama/Getty Images)
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Overview

  • Marey became generally available on July 8 with tiered subscriptions starting at $14.99 monthly plus enterprise options and per-scene rendering fees of $1–$2.
  • New Motion Direction and Camera Control tools let filmmakers make fine-grained, VFX-style adjustments to camera angles, character poses and scene elements.
  • Training exclusively on licensed footage positions Marey as a copyright-safe alternative to scraped-data AI models implicated in recent studio lawsuits.
  • More than a dozen major studios and advertising agencies have piloted Marey since March, using it for B-roll, background footage and previsualization workflows.
  • While directors like Ángel Manuel Soto praise its ethical framework and cost efficiencies, showrunners warn that broader AI adoption could threaten creative jobs.