Overview
- Episode 1 airs on November 7 at 9:50 p.m. KST in MBC’s Friday–Saturday slot.
- Episodes stream on Viki worldwide, with Viu, Wavve, and TVING offering the series shortly after broadcast.
- Promotional stills preview the prince’s stunned first meeting with Park Dal I, who closely resembles his late royal consort.
- Kim Se Jeong’s character is introduced as a sharp, amnesiac traveling merchant who uses unconventional sales tactics and speaks in a Chungcheong dialect.
- Early coverage highlights a mix of body-swap romance and palace power struggles involving antagonists led by Jin Gu’s character, while Episode 2 arrives November 8 and the 14-episode run is slated to conclude December 20.