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Montreal Transit Won’t Restore ‘Go Habs Go’ on Buses for Season Start

STM cites cost pressures tied to a winter-only update cycle.

Overview

  • The transit agency confirmed bus displays will not show the slogan at the beginning of the NHL season.
  • Quebec’s language office now permits the use of “go” in this sports context after intervention by French-language minister Jean‑François Roberge.
  • STM says off‑cycle changes are too costly because each of the more than 1,000 buses must be updated manually with a USB key.
  • The agency points to a tight budget, including a roughly $258 million reduction in provincial funding over three years.
  • The message had been replaced with “Allez! Canadiens Allez!” last season, and the next systemwide sign update is planned for winter.