Overview

• The People’s Union USA launched a coordinated monthlong boycott of Amazon, Starbucks and Home Depot on July 1 to protest DEI rollbacks, labor grievances and perceived tax inequities.
• Home Depot and Amazon have issued statements reaffirming their commitment to inclusive cultures and employee welfare in response to the boycott.
• Home Depot’s early Q1 results include a 0.2% rise in U.S. comparable sales and a 4.2% decline in store visits year-over-year, while Starbucks saw a 1% drop in comparable sales and a 4% fall in transactions.
• A Clyde/Ipsos survey indicates that 53% of Americans are less likely to buy from companies whose policies they oppose, underscoring the rise of values-driven consumption.
• Economists say the long-term success of the boycott depends on sustained consumer participation and accessible alternatives to the targeted retailers.