Overview

• The limited-run fundraiser ends once donations reach $1.3 million, with proceeds supporting sea otter rescue and broader ocean conservation.
• Liberty Graphics in Maine located the original 1993 artwork and is reprinting the design in partnership with the aquarium.
• The company says it can produce about 1,000 shirts per day using PVC-free water-based inks on 100% cotton, with plastic-free shipping materials.
• Interest surged after Taylor Swift was seen wearing the vintage tee in a film project, and the aquarium reported a wave of $13 donations from fans.
• The design traces to the archive of the now-defunct Harborside Graphics, which Liberty Graphics acquired.