Overview
- The vintage sea otter T‑shirt was restocked Wednesday with email subscribers given first access, and the campaign raised about $1 million in roughly five hours before reaching a $1.3 million goal later that day.
- Supporters receive the shirt as a thank‑you for donations of at least $65.13, a figure chosen as a nod to Taylor Swift, and the aquarium also reported an increase in $13 donations after Swift first wore the shirt.
- Proceeds are earmarked for the Monterey Bay Aquarium’s Sea Otter Program and other ocean conservation work, directing funds to otter care and related conservation operations.
- The new run is printed by Liberty Graphics in Maine on 100% cotton using water‑based inks and plastic‑free packaging, and this release expands availability by offering international shipping while limiting orders and placing shirts on back order as supply runs out.
- The shirt first went viral after Swift wore it in October 2025, and an earlier reissue raised roughly $2.3 million within a day, illustrating how pop‑culture attention can rapidly mobilize fan donations for conservation causes.