Monster Hunter Wilds Boosts Cheese Naan Craze in Japan

The game's realistic food animations have led to a surge in demand for cheese naan, with one Tokyo restaurant nearly running out of cheese.

Monster Hunter Wilds has become Capcom's fastest-selling game, reaching over 1.3 million concurrent players on Steam within days of release.
A food scene in the game's Kunafa village featuring cheese naan has sparked a real-world craving among Japanese players.
Salam Namaste, a Nepalese restaurant in Tokyo, experienced a significant sales increase and even ran out of cheese due to high demand for cheese naan.
The restaurant shared a humorous social media post about receiving 99 cheese naan orders at midnight and thanked Monster Hunter Wilds for the business boost.
Capcom developers revealed that creating realistic food animations, such as the stretchy cheese naan, required extensive artistic effort to enhance the game's appeal.